Charlotte FC

This collection was created around the team's first ever new kit release. Charlotte FC needed a collection that fused streetwear and team fandom while maintaining a strict color palette that required custom dye and product sourcing. The goal was to create a collection that could easily be paired with the teams new kit or worn as a standalone item for people not interested in purchasing jersey's. We created and produced an 8 piece collection, developed video and photography for social media and web rollout, and commissioned talent for a spoken word piece focusing on soccer's cultural relevance both the history and modern day Charlotte story.